The New Earned Media: Social Media Communications Planning Workshop

Presenters
Pat Hahn
Sunshine Beer

Publisher
Association of National Stakeholders in Traffic Safety Education (ANSTSE)

Website Section
Webinars

Abstract
This webinar is a hands-on workshop to better understand the relevance of communications programming, study the structure and components of a communications plan, and sketch out a social media communications plan that can be integrated into a larger communications plan.

Objectives of the Webinar

After completion of this webinar, you will be able to:

1) Understand the relevance of communications programming

2) Understand the structure and components of a communications plan

3) Apply your current programs’ mission, goals and values to communications planning

4) Understand the reach and audience of different types of social media

5) Design a social media plan that supports a larger communications plan

Intended Audience
The audience for the webinar includes driver education, driver licensing, motorcycle safety education, and highway safety office professionals.

Pre-Course Assignment:
Prior to viewing the recording, viewers will want to:

Please Print:
Viewers will want to print the following documents to complete during the recordings:

Reference
Association of National Stakeholders in Traffic Safety Education Webinars

Watch the Workshop

Filters
Communication, plan, social media, social, media, program, mission, vision, goals, new earned

Author: admin